CV
Education
Champlain College
Aug 2008- May 2012 - Burlington, VT
BS Graphic Design & Digital Media
Employment May 2022 - Present
North Star Leasing, a Division of Peoples Bank VP, Marketing Manager | Burlington, VT (Hybrid)
• Established the first marketing department in the company's 40+ year history.
• Designed and implemented a comprehensive full funnel marketing strategy.
• Developed and executed full-funnel paid media strategies, targeting industry verticals with tailored creative and landing pages
• Led full website redesign (Wordpress) to improve UX, SEO, and lead gen performance; partnered with internal teams to restructure site navigation, copy, and conversion paths.
• Consistently delivered high-value lead volume, generating $27M in 2023, $22M in 2024, and $12M in Q1–Q2 2025, with an average transaction size of $45K.
• Built email campaigns that consistently hit 50%+ open rates. Primarily focused on winning back returning customers and converting trade show contacts into qualified leads.
• Identified target audiences and appropriate marketing strategies to capture leads.
• Coordinated trade show attendance, ordering, shipping, logistics.
• Developed an email automation funnel to support collections, reducing manual follow-up by notifying customers of missed payments and outstanding balances in real time.
• Designed and implemented a "marketing materials request" dashboard to streamline marketing priorities.
• Manages Creative Designer.
APRIL 2016 - April 2022
WCAX-TV (Gray Media)
Digital Media Specialist | South Burlington, VT
• Collaborated with Sales Team on the coordination of SMB digital campaigns from launch to wrap up. Assists with implementing digital media strategies including: Contextual(Content, Keywords) Targeting, Behavioral Retargeting, Event Targeting, Native Content, Social Display, Mobile Geo-Fencing, Addressable Geo-Fencing, Site Retargeting, PayPer-Click, SEO, and SEM.
• Developed a wide range of digital assets, including display ads, email campaigns, social media content, and promotional materials, ensuring consistent and engaging brand representation across all touchpoints.
• Trained team members on interpreting digital analytics, identifying key trends, and translating those insights into actionable recommendations for client presentations.
• Collaborated with the Creative Services Department to produce and distribute promotional content across digital and social platforms.
• Supported day-to-day management and moderation of major social media accounts, including Facebook (183K followers), Instagram (34.5K), and Twitter (59.8K), helping to maintain audience engagement and brand voice.
• Assisted in trafficking and coordinating digital ad campaigns, ensuring timely launch, creative accuracy, and platform-specific compliance.
• Managed the Jumponit daily deal program, engaging a 50K-subscriber email base to drive customer retention and generate approximately $100K in monthly recurring revenue.
• Acted as the primary liaison for Vermont’s statewide school closing system, coordinating real-time updates with school districts and maintaining CRM accuracy during weather emergencies.
Skills
September 2012 - April 2016
Burlington Telecom (City of Burlington, VT) Graphic Designer | Burlington, VT
• Led full rebrand of Burlington Telecom, including website redesign, updated brand identity, and comprehensive marketing plan targeting both B2B and B2C audiences.
• Launched and managed Burlington Telecom’s social media presence, building consistent brand messaging across platforms and strengthening online engagement.
• Migrated website content to a responsive, WordPress-based platform, improving usability, cross-device performance, and enabling non-technical teams to manage updates efficiently.
• Redesigned brand identity to reflect a fiber-forward, innovation-driven strategy, establishing the “New BT” across digital and physical touchpoints.
• Implemented foundational SEO and paid search strategies, improving visibility and driving qualified traffic to the site.
• Developed trade show materials and managed event logistics, collaborating with vendors to deliver marketing collateral on time and within a limited budget.
• Wrote all marketing copy, including web content, promotional materials, and campaign messaging, ensuring brand consistency and clarity.
Skills
Demand Generation
Graphic Design
Digital Advertising (Google Ads, Meta, LinkedIn)
Email Marketing & Automation
Marketing Funnel Optimization
Copywriting for Ads & Email
Generative AI Tools for Marketing
Google Ads Manager
Facebook Business Manager
LinkedIn Campaign Manager
Google Analytics
Google Tag Manager
WordPress
Adobe Creative Suite
ActiveCampaign (Email Marketing)
GeoFence & Addressable Marketing
Last Updated 24.10.31